After the birth of my son Vicente, my life took a profound turn. I began to feel a stronger urge to spend more time at home and step back from my life as a DJ at parties. With nearly three decades of experience in the music industry under my belt, I made the decision to pass on the wealth of knowledge I had acquired to the next generation of creatives. I founded my own record label to promote the work of emerging talents, and I embarked on the creation of Dithavic, a venture aimed at nurturing and fostering these budding artists.
Creativity has been a constant in my life’s journey. At the tender age of 10, I would craft comic stories to share with my classmates and create intricate mazes across countless pages for our amusement at school. By the time I turned 13, I was already earning a living as a DJ, spinning tracks at birthday parties. Then, at 15, I took the stage at matinée events in clubs across Rio de Janeiro.
After my music found its place in Brazil’s largest electronic music compilation of the 2000s, “Moonight”, and I began performing live on the radio, I delved into event production. I went on to establish a DJ agency bringing renowned international artists to Brazil. The pinnacle of my career arrived at the age of 32 with the creation of my project, Bruce Leroys. Under this banner, we released music on some of the world’s most prominent record labels, including “Universal Music”, “Armada”, and “Get Physical”. We graced the stages of Brazil’s most iconic festivals and clubs, such as “Warung”, “D-Edge”, and “Rock In Rio”.
Now in my 40s, blessed with a wonderful son, I am fueled by a deep desire to enhance the world of artistry. I yearn for my son to grow up immersed in superior music, surrounded by more imaginative forms of art, engrossed in finely crafted literature, and exposed to products born of boundless creativity from across the globe.
Dithavic, the brainchild of combining my name, my wife’s name, and my son’s name, embodies the epitome of an inner state characterized by serenity and fortitude. It transcends the concept of “flow”; it signifies a state of profound fulfillment. Our company aspires to guide others in attaining this very state that I currently cherish within myself. Dithavic employs art as a language, akin to an alchemist wielding symbolism to commune with the essence of life itself. Our firm firmly believes that, predominantly through the medium of art, we can contribute to making the world a better place.